One platform to turn your people into an always-on content engine.
One platform to turn your people into an always-on content engine.
PLOY gives your team everything needed to source real video from employees and get it live: trend-led briefs, a creator app built for filming on shift, fast approvals and clear reporting.
Trusted by 100+ marketing teams globally
Trusted by 100+ marketing teams globally
BUILT FOR CONTENT THAT PERFORMS
More content. Less friction. Better results.
More content. Less friction. Better results.
200+
employee-made pieces every week
employee-made pieces every week
<24hrs
from trend spotted to content live
from trend spotted to content live
3.5x
faster than in-house or agency teams
faster than in-house or agency teams
76%
more cost-effective than agencies
more cost-effective than agencies
DISCOVERY
AI Trends Intelligence
AI Trends Intelligence
Catch the trend while it’s still rising.
Catch the trend while it’s still rising.
Catch the trend while it’s still rising.
PLOY tracks what's gaining traction on TikTok and Instagram and turns it into ideas that fit your brand. Pick a trend, a product launch or a local moment, and AI writes the brief for you: what to film, how to frame it, and what to avoid.
PLOY tracks what's gaining traction on TikTok and Instagram and turns it into ideas that fit your brand. Pick a trend, a product launch or a local moment, and AI writes the brief for you: what to film, how to frame it, and what to avoid.
Teams can create targeted campaigns for specific initiatives, such as social events, product launches, and cultural moments in one simple dashboard.
Faster briefs, backed by live cultural signals
CREATE
Content Creation
Content Creation
Every employee, a confident creator.
Every employee, a confident creator.
Every employee, a confident creator.
Your people are on shop floors, in depots and on the move, not sat at a desk. So the PLOY iOS and Android app is built for filming in the real world. Employees open a brief, film on their phone and edit right there with a CapCut-style editor, then submit in a few taps.
Your people are on shop floors, in depots and on the move, not sat at a desk. So the PLOY iOS and Android app is built for filming in the real world. Employees open a brief, film on their phone and edit right there with a CapCut-style editor, then submit in a few taps.
Your people are on shop floors, in depots and on the move, not sat at a desk. So the PLOY iOS and Android app is built for filming in the real world. Employees open a brief, film on their phone and edit right there with a CapCut-style editor, then submit in a few taps.
200+ employee-made pieces every week
APPROVE & PUBLISH
AI Content Management
AI Content Management
Brief, edit and feedback in one place.
Brief, edit and feedback in one place.
Brief, edit and feedback in one place.
Every submission lands in one queue, ready to review. Your team can edit, leave feedback, request changes or approve in a click, with AI flagging anything off-brand before it reaches you. The brand stays protected, and content keeps moving at the pace social demands.
Every submission lands in one queue, ready to review. Your team can edit, leave feedback, request changes or approve in a click, with AI flagging anything off-brand before it reaches you. The brand stays protected, and content keeps moving at the pace social demands.
Every submission lands in one queue, ready to review. Your team can edit, leave feedback, request changes or approve in a click, with AI flagging anything off-brand before it reaches you. The brand stays protected, and content keeps moving at the pace social demands.
Under 24hrs from trend spotted to content live
DISTRIBUTION
Publish Everywhere
Publish Everywhere
One approval flow, hundreds of local handles.
One approval flow, hundreds of local handles.
One approval flow, hundreds of local handles.
For brands with stores, sites or regions, PLOY handles publishing at scale across every social platform. Brand signs off once, local managers approve for their location, and every account posts content that's on brand and ready to go.
For brands with stores, sites or regions, PLOY handles publishing at scale across every social platform. Brand signs off once, local managers approve for their location, and every account posts content that's on brand and ready to go.
For brands with stores, sites or regions, PLOY handles publishing at scale across every social platform. Brand signs off once, local managers approve for their location, and every account posts content that's on brand and ready to go.
From one approval to 100+ accounts in under an hour
SCALABILITY
Manage Creators
Manage Creators
Find your best creators, and keep them.
Find your best creators, and keep them.
Find your best creators, and keep them.
Every organisation has hidden talent. PLOY helps you spot the people whose content performs, organise creators by team or location, and keep them engaged well beyond the first campaign with leaderboards and smart gamification.
Every organisation has hidden talent. PLOY helps you spot the people whose content performs, organise creators by team or location, and keep them engaged well beyond the first campaign with leaderboards and smart gamification.
Every organisation has hidden talent. PLOY helps you spot the people whose content performs, organise creators by team or location, and keep them engaged well beyond the first campaign with leaderboards and smart gamification.
3.5x faster than in-house or agency teams
MEASUREMENT
Analytics & Reporting
Analytics & Reporting
Prove the impact with tangible ROI.
Prove the impact with tangible ROI.
Prove the impact with tangible ROI.
See exactly what's working across every creator, social channel and campaign. Track reach and engagement, compare content against agency and in-house output, and show the business case in numbers leadership understands.
See exactly what's working across every creator, social channel and campaign. Track reach and engagement, compare content against agency and in-house output, and show the business case in numbers leadership understands.
See exactly what's working across every creator, social channel and campaign. Track reach and engagement, compare content against agency and in-house output, and show the business case in numbers leadership understands.
76% more cost-effective than agencies
One AI engine to scale employee-generated social content for teams.
Speak to our team to unlock authentic video for your master brand, and brief your people with trend-led ideas to post on their own channels. Safely, on brand and at scale.
Our PLOY FAQs.
Our PLOY FAQs.
Why do I need PLOY now?
How do you make sure employees share appropriate content about our organisation?
Are employees verified on the platform?
Can we moderate and approve employee content?
How quickly can I get started?
Is PLOY expensive?
The AI platform to turn your employees into your brand’s most powerful content engine.
The AI platform to turn your employees into your brand’s most powerful content engine.
The AI platform to turn your employees into your brand’s most powerful content engine.
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