THE AI EMPLOYEE-LED VIDEO PLATFORM
THE AI EMPLOYEE-LED VIDEO PLATFORM
Turn your employees into your brand's most powerful content engine.
Turn employees into your brand’s most powerful content channel
PLOY turns your employees into a scalable content engine for your brand's own social and your people's own channels. Grow reach, lift engagement and cut content costs, without adding a single person to your marketing team.
PLOY turns your employees into a scalable content engine for your brand's own social and your people's own channels. Grow reach, lift engagement and cut content costs, without adding a single person to your marketing team.
Used by marketing, brand and comms teams across the globe
Used by marketing, brand and comms teams across the globe
Trusted by 100+ marketing teams globally
EMPLOYEE CONTENT, AT SCALE
EMPLOYEE CONTENT, AT SCALE
Scale employee content to hundreds of videos weekly. AI does the legwork, your people make the content.
Scale employee content to hundreds of videos weekly. AI does the legwork, your people make the content.
Scale employee content to hundreds of videos weekly. AI does the legwork, your people make the content.
200+
200+
employee-made pieces every week
<24hr
<24hr
from trend spotted to content live
3.5x
3.5x
faster than in-house or agency teams
76%
more cost-effective than agencies
76%
more cost-effective than agencies
76%
more cost-effective than agencies
DISCOVERY
Trends Intelligence.
Trends Intelligence.
Catch the trend while it's still rising.
Catch the trend while it’s still rising.
Catch the trend while it's still rising.
Swap the personal TikTok account and the Monday trends chat for a brand-safe pipeline. PLOY tracks what’s taking off across TikTok and Instagram, explains why it’s resonating, and turns it into a ready-to-shoot brief in your brand’s voice.
Swap the personal TikTok account and the Monday trends chat for a brand-safe pipeline. PLOY tracks what’s taking off across TikTok and Instagram, explains why it’s resonating, and turns it into a ready-to-shoot brief in your brand’s voice.
Swap the personal TikTok account and the Monday trends chat for a brand-safe pipeline. PLOY tracks what’s taking off across TikTok and Instagram, explains why it’s resonating, and turns it into a ready-to-shoot brief in your brand’s voice.
CREATE
Content Creation
Content Creation
Content Creation
Every employee, a confident creator.
Every employee, a confident creator.
Most brands don’t have a content problem, they have a bottleneck. Templates tell first-time creators exactly what to film, a CapCut-style editor lets them finish it themselves, and cleared music removes the licensing risk. Or they upload raw and your team polishes it
Most brands don’t have a content problem, they have a bottleneck. Templates tell first-time creators exactly what to film, a CapCut-style editor lets them finish it themselves, and cleared music removes the licensing risk. Or they upload raw and your team polishes it
Most brands don’t have a content problem, they have a bottleneck. Templates tell first-time creators exactly what to film, a CapCut-style editor lets them finish it themselves, and cleared music removes the licensing risk. Or they upload raw and your team polishes it
APPROVE & PUBLISH
Content Management
Content Management
Content Management
Brief, approve and publish in one place.
Brief, approve and publish in one place.
Brief, approve and publish in one place.
Send briefs with automatic nudges, route every piece through local, regional and brand sign-off, then publish straight to TikTok and Instagram across every handle and market it’s cleared for. Nothing goes live until it’s approved.
Send briefs with automatic nudges, route every piece through local, regional and brand sign-off, then publish straight to TikTok and Instagram across every handle and market it’s cleared for. Nothing goes live until it’s approved.
Send briefs with automatic nudges, route every piece through local, regional and brand sign-off, then publish straight to TikTok and Instagram across every handle and market it’s cleared for. Nothing goes live until it’s approved.
SCALABILITY
Manage Creators
Manage Creators
Manage Creators
Find your best creators, and keep them.
Find your best creators, and keep them.
Find your best creators, and keep them.
Onboard creators properly, organise them into cohorts by site, depot or store, and track incentives and rewards. Leaderboards give recognition to the people actually driving results, so momentum survives the first campaign.
Onboard creators properly, organise them into cohorts by site, depot or store, and track incentives and rewards. Leaderboards give recognition to the people actually driving results, so momentum survives the first campaign.
Onboard creators properly, organise them into cohorts by site, depot or store, and track incentives and rewards. Leaderboards give recognition to the people actually driving results, so momentum survives the first campaign.
MEASUREMENT
Analytics & Reporting
Analytics & Reporting
Analytics & Reporting
Prove the impact with tangible ROI.
Prove the impact with tangible ROI.
Prove the impact with tangible ROI.
Track the social metrics that matter, like impressions, reach and engagement, across every handle in one dashboard. Then attribute them back to the bottom line, from sales to footfall, and see which creators are driving results.
Track the social metrics that matter, like impressions, reach and engagement, across every handle in one dashboard. Then attribute them back to the bottom line, from sales to footfall, and see which creators are driving results.
Track the social metrics that matter, like impressions, reach and engagement, across every handle in one dashboard. Then attribute them back to the bottom line, from sales to footfall, and see which creators are driving results.
How PLOY is being used across teams
How PLOY is being used across teams
How PLOY is being used across teams
SOURCE
Source stories from the people doing the work.
The best faces for your TikTok are already on the payroll: on shop floors, in depots, on trains. Give every team a simple way to capture authentic moments.
SOURCE
Source stories from the people doing the work.
The best faces for your TikTok are already on the payroll: on shop floors, in depots, on trains. Give every team a simple way to capture authentic moments.
INTEGRATION
INTEGRATION
Plugs into the tools your team already opens
Plugs into the tools your team already opens
Plugs into the tools your team already opens
PLOY sits between your workplace and your channels. Sign in with Google or Microsoft. Brief and nudge people in Slack and Teams. Publish straight to TikTok, Instagram and LinkedIn.
PLOY sits between your workplace and your channels. Sign in with Google or Microsoft. Brief and nudge people in Slack and Teams. Publish straight to TikTok, Instagram and LinkedIn.
PLOY sits between your workplace and your channels. Sign in with Google or Microsoft. Brief and nudge people in Slack and Teams. Publish straight to TikTok, Instagram and LinkedIn.
ENTERPRISE READY
Trusted and signed by IT teams.
Trusted and signed by IT teams.
Trusted and signed by IT teams.
ISO 27001 Certified
A security management system built to protect the people, content and data your organisation relies on.
Cyber Essentials
Independent assurance that our essential security controls are in place and continuously maintained.
GDPR Compliant
Privacy-first practices that give your teams confidence in every campaign, conversation and approval.
Our PLOY FAQs.
Our PLOY FAQs.
Our PLOY FAQs.
Why do I need PLOY now?
How do you make sure employees share appropriate content about our organisation?
Are employees verified on the platform?
Can we moderate and approve employee content?
How quickly can I get started?
Is PLOY expensive?
One AI engine to scale employee-made social content for teams.
One AI engine to scale employee-made social content for teams.
Speak to our team to unlock authentic video for your master brand, and brief your people with trend-led ideas to post on their own channels. Safely, on brand and at scale.
Speak to our team to unlock how your organisation can utilise content across employer brand, communications & marketing.
The AI platform to turn your employees into your brand’s most powerful content engine.
The AI platform to turn your employees into your brand’s most powerful content engine.
The AI platform to turn your employees into your brand’s most powerful content engine.
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