Spooky Season Top 10 Employer Brand Videos
Author:
Kinjal Kothari
Published on:
Oct 31, 2025
5
min read
This October, we watched more Halloween employer brand videos than actual horror films… and honestly, some of them were way better than expected. From skeleton dogs to haunted offices and corporate ‘horror stories’, these brands proved that culture can be both chilling and fun. What made them stand out? simplicity. Real people, real laughter (and scares), and complete transparency.
Here are the top 10 Halloween moments that stopped our scrolls and showed how employer branding can come alive… even from the grave.
1. Mars Petcare — “Dog daycare: Halloween edition”
Short take: Dogs in costumes. Skeleton pups. Treats everywhere. A Hocus Pocus movie night and a trick-or-treat scavenger hunt for humans and hounds. It’s cozy, low-stakes Halloween, the kind that quietly conquers the algorithm because everyone’s smiling and nobody’s forcing it.
Why it works: Culture and community wrapped up in a 16-second serotonin video. Pets at work humanise the brand, drop the corporate guard. and deliver instant shareable moments. Emotional pull over polished promo. And honestly, who can say no to those pouty faces… the puppies’, of course, although the employees gave them a run for their money.
2. Microsoft — “Ranking workplace horrors”
Short take: Forget ghosts and ghouls, a Microsoft employee fearlessly ranks the true horror of the corporate industry. From the cold, punctuation-free ‘hi’ (pure nightmare fuel by the way) to the ominous ‘got a sec?’. No jump scares, just the kind of horror every office worker knows too well. No monsters, just Microsoft Teams.
Why it works: Because it’s painfully… and hilariously real. Microsoft didn’t overthink it, they just held up a mirror to workplace anxiety. It’s the perfect example of using humour to humanise a brand, the relatability leaves corporate workers audibly gasping. Who needs horror movies when your inbox exists?
3. Asda — “What’s in the box”
Short take: In true Halloween spirit, Asda’s Wigan team decided employees clearly hadn’t suffered enough this year… so they played ‘What’s in the box?’ with creepy crawlies and questionable textures. The type of trust I wish I had.. commendable. There were screams, laughs and Oscar-worthy reactions that deserve their own BAFTA.
Why it works: It’s employee engagement, but make it Halloween. No fancy production, no script, just coworkers bonding over mild trauma. Real reactions and pure Asdaness prove that culture doesn’t need a campaign. Sometimes it just needs a cardboard box and brave volunteers. Effective at showing that the people behind the brand actually enjoy being there.
4. Lego House — “Play Agent Prank”
Short take: Somewhere at LEGO HQ, a “Play Agent” took Halloween very seriously, hiding behind a LEGO-built pumpkin mask (complete with swim goggles) to jump-scare colleagues mid-workday. Prompt, laughter, shrieks and a masterclass in wholesome havoc.
Why it works: It’s peak LEGO. imaginative, funny, and just the right amount of unhinged. The prank is simple, perfectly on-brand, and endlessly repeatable. No forced fun here… just adults getting paid to play, and honestly? That’s the dream.
5. Sainsbury’s — “Ghost photoshoot”
Short take: Sainsbury’s staff turned their stores into ghost towns. literally. Bedsheets, sunglasses (one pair of glasses), trolleys, and some seriously committed posing. It’s equal parts spooky and absurdly chic, the kind of thing that makes you pause mid-scroll and think, Why do these ghosts have better team spirit than most offices? Also, those ghosts can pose!
Why it works: It’s trends done right. By blending a viral TikTok moment with genuine workplace fun, Sainsbury’s nails the sweet spot between cultural relevance and brand authenticity. It’s playful, low-effort, and surprisingly stylish, somewhere between “haunted” and “high street couture.” Petition to get them as uniforms, please.
6. Danone UK — “Day at Danone: Ghost edition ”
Short take: Ghosts have jobs too, apparently. Danone’s team floated through their usual routines, typing, haunting reception, trick-or-treating by the printer… all while wearing bedsheets. It’s your classic day in the life post, just… with fewer living people.
Why it works: It’s smart, seasonal storytelling. The humour keeps them smiling. It’s a reminder that even in corporate land, a little creativity (and a few ghosts) can make “office culture” actually entertaining. Plus, the subtle message? Whether alive or undead, everyone’s included at Danone. Can we join the 101 haunted class, please?
7. KPMG — “Corporate Horror Stories”
Short take: Forget haunted houses, KPMG turned the office itself into a horror show. Think “9999+ unread emails,” taped to the wall, “1:1 with your manager,” scribbled like a warning and the ultimate fright…“Monday.” It’s satire at its best, the kind that has every employee nervously laughing because it’s all a little too real.
Why it works: It is painfully relatable, and that’s exactly why it lands. Big firms rarely poke fun at themselves, but when they do, it humanises the brand instantly. KPMG manages to turn workplace stress into comedy, proving that sometimes the scariest things in the office aren’t ghosts… They're calendar invites.
8. Mars— “Chief Halloween Officer ”
Short take: Mars’ President of Sales steps into his true calling … Chief Halloween Officer. From dropping candy on desks to “strategising” with the Wicked Witch of the West (yes, really). Cheeky LinkedIn profile edits, and a mission to spread Halloween cheer one sugar rush at a time. It’s festive, funny, and exactly the kind of “executive initiative” everyone can get behind.
Why it works: Leadership getting in on the fun sends a loud signal, culture isn’t just top down, it’s all in (and in this case, with a cape). When senior leaders show personality and playfulness, it flattens hierarchy, plus, who doesn’t want a boss who hands out candy and good vibes?
9. TUI Careers — “Kids Club: spooky season”
Short take: TUI’s Kids Club went all-in on spooky season, costumes, crafts, games, and just the right amount of fake cobwebs. The team transformed the space into a Halloween haunted house that looked equal parts scary and fun. Pure joy, teamwork, and a few suspiciously professional pumpkin faces.
Why it works: For hospitality, experience is the brand. Showing employees bringing magic to life for guests sells both the workplace and the experience. It’s the perfect two-for-one — recruitment gold and marketing genius, all while wearing vampire fangs. I have to say it… it’s ‘fang-tastic’.
10. MyFirst UK — “Office prank: Halloween scares”
Short take: MyFirst turns the office into a low-budget horror film, with jump scares, chaotic laughter, and one very questionable ankle crack. It’s equal parts prank, panic, and pure team bonding. No high production here, just colleagues terrifying each other outside of emails.
Why it works: It’s dynamic in the best way. When done right (and safely!), prank content shows personality, bond, and a sense of humour, all gold stars for employer branding. It proves this team knows how to have fun, even if HR might need a moment to recover.
Key takeaways
Make it snackable (Bitesize). Short, relatable formats get the most traction.
Join the conversation. Viral trends (ghost photoshoots, quick games) are a low-risk way to boost reach if you keep brand and safety in mind.
Leadership participation amplifies culture. Execs in costume? That’s a recruitment headline.
Double-duty content is gold. Hospitality and retail posts that delight customers and attract talent are the best ROI.
Final Thoughts
This roundup proves one thing, great employer branding doesn’t come from glossy campaigns or six-figure shoots. It comes from people being unapologetically real (and occasionally ridiculous) on camera. Halloween just gives everyone permission to do it in costume.
Moments like these, a prank, a laugh, a team dressed as ghosts… show culture in action, not in those ‘pillars of values’ jpeg. The brands that lean into those moments don’t just entertain, they stick. Start small, find a relatable moment, capture the reaction, drop a caption that makes people grin… and hit post. No lighting priorities, no agency brief, just humans being human (preferably with snacks… and a cape).
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