Top Employer Branding Videos of the Month (September Edition)
Author:
Mohammed Abdul Haq
Published on:
Oct 6, 2025
4
min read
Here are our Top 10 Employer Brand Videos of the Month — and why each one made us stop scrolling (and maybe even hit “like” a few too many times).
Every month, we spotlight the best employer brand videos out there, from office walk-throughs to employee interviews that actually make you smile. These aren’t polished promos no one remembers… They're smart ways companies are showing off culture, people, and genuinely connecting with candidates with things they actually want to watch.
1. Lloyds Banking – Office Opening & Tour
Lloyds Banking marked the launch of their new office with a behind-the-scenes tour, showcasing collaboration hubs, sleek design and a workplace clearly built with people (not just desks) in mind.
Why it works: Office tours do wonders for Employer branding because they humanise the brand. Candidates get to see the actual environment where they'll spend their 9-5 (and maybe a few 4:59 exits). It shows transparency, puts culture on display, and reassures talent that this isn't just a workplace, it's a space designed for people to connect and thrive.
2. Softcat – Life at Softcat
Softcat skips the soft launch promo reels and dives straight into real-life snippets, in the moment interviews, a sneaky office tour, basically the inside scoop. This video is straight intel into the job role and company culture. Clips that make the place feel alive.
Why it works: Candidates don’t want some classic laughing stock footage, they want a full mood breakdown. By showing genuine energy and real people in action, Softcat builds trust and relatability, the kind of authenticity no corporate script can fake.
3. KFC – Behind-the-Scenes Fun
KFC leans into its playful brand personality by showing its ‘real ones’, which are the employees. It’s light, it's fun and it shows the people behind the finger licking good food.
Why it works: Humour is a magnet. By mixing laughs with culture, KFC proves that even management roles aren't just spreadsheets and strategy… It's a place where personality matters just as much as performance. Candidates remember companies that don't take themselves too seriously.
4. Primark – Employee Interview
Primark hands the mic to its people, letting employees share career journeys, personal insights, and real experiences. The result? A testimonial style video that feels honest, not rehearsed.
Why it works: Candidates trust employees way more than corporate quotations. By letting real voices lead the story, Primark builds instant credibility and authenticity, no corporate silliness required.
5. Currys – Humor at the Office
Currys puts comedy front and center, showing that the office isn’t just about deadlines and targets, it’s about having a laugh along the way. The video shows those lighter, those niche humour moments that make a workplace feel human.
Why it works: Today’s talent wants more than a payslip, they want a culture that values well-being and personality. By weaving humor into its story, Currys comes across as approachable, people-first, and genuinely fun to work with.
6. BT – Describe Your Job with an Emoji
BT turned job descriptions into a game by asking employees to sum up their roles using only emojis. The outcome? Quick, light, and refreshingly fun type of content you double tap before you realise.
Why it works: Snackable formats like this make employees the real stars, while showing off a playful side of company culture. It’s interactive, relatable, and leaves candidates curious to decode what working at BT really feels like.
7. DHL – Collaboration & Humor
DHL puts teamwork in the spotlight but keeps it light with humor baked in. The video shows ‘colleagues’ bonding with each other through an office sitcom style reel. Productive and genuinely fun.
Why it works: Candidates don’t just want to know they’ll get the job done, they want to know who they’ll be doing it with. By showing off real team chemistry in a humorous way, DHL proves it’s a place where collaboration and culture go hand in hand.
8. Leonard – Creative Storytelling
Leonardo’s STEM Industry Day video skips the corporate script and just lets the visuals do the talking: handshakes, leaflets, curious students, and a whole lot of aerospace energy.
Why it works: Employer branding isn’t only about today’s hires, it's about planning the future. By showing their team out in the wild, chatting with future engineers and innovators, Leonardo proves they’re not just building tech, they’re building pipelines of talent (and maybe winning a few hearts along the way).
9. Royal Mail – Flexibility at Work
Royal Mail keeps it simple and effective. The video highlights seasonal roles that fit around people’s lives, without the usual holiday chaos. Job roles presented in a visual, wholesome manner. A value that’s top of the wish list for employees today.
Why it works: Flexibility is the new workplace. By showing that shifts can bend to fit employees (not the other way around), Royal Mail positions itself as a brand that actually listens. Plus, who doesn’t want a stress-free Christmas gig?
10. Squire Patton Boggs – Career Insights
With a few eager “camera crew” volunteers trailing Jonathan Jones, European Managing partner at SPG, the video gives a rare peek into the day-to-day of leadership. Turns out, even managing partners have meetings, coffee breaks, and plenty of personality.
Why it works: Law firms usually feel all buttoned-up and serious. This flips the script. showing the human side of leadership while slipping in a message about growth and culture. It’s proof that even in legal, careers can feel inspiring (and a little fun).
Key Takeaways
Authenticity rules: Real employees > scripted lines.
Humor works: A little fun makes brands feel human and shareable.
Flexibility matters: Show modern work life, and talent will notice (and apply)
Storytelling over stats: Candidates remember how you made them feel, not your slide deck
Final Thought
This month’s videos prove a clear shift, the brands winning talent aren’t the ones with the glossiest production budgets, but the ones doubling down on authenticity, humour, and employee-led storytelling. From big names to boutique firms, the message is the same. Show the real culture, and you’ll stand out in the talent market. Let’s be honest: no one ever said ‘I applied here because of that PowerPoint pie chart.’