Top 10 Employer Brand Videos from This Month
Author:
Mohammed Abdul Haq
Published on:
Aug 19, 2025
7
min read
Every , we watch hundreds of employer brand videos—each one trying to put its best foot forward, showcase company culture, and attract top talent.
From heartfelt testimonials to creative storytelling and fun, behind-the-scenes clips, the landscape is rich and diverse. Whether it’s a large multinational or a disruptive startup, these brands are redefining how organizations engage with talent and build their reputation as an employer of choice.
Here are our top 10 employer branding videos of the week. For each, we’ve highlighted what makes them stand out:
1. LADbible - Authentic Day-in-the-Life Content
LADbible showcases what work really looks like through simple day-in-the-life videos led by employees. The unpolished approach lets employees take the lead, giving an honest, relatable and engaging feel.
Why it works for employer branding: Day-in-the-life content feels transparent and relatable, helping applicants imagine themselves in the role. By showing the good, the ordinary, and everything in between, LADbible builds trust and makes the brand feel human, not corporate. That authenticity is exactly what today’s job seekers connect with.
2. Currys - Celebrating Experienced Workers
Currys has gained attention by creating content that highlights older and more experienced employees and the value they bring to the workplace. It’s a powerful way to challenge stereotypes around age at work, while showing that the company values people at every stage of their careers. Especially how a family is built through the love of technology.
Why it works for employer branding: Featuring experienced employees sends a clear message about inclusion and diversity. It positions Currys as a workplace that welcomes everyone, which not only appeals to a wider talent pool but also builds a reputation as a company with genuine values and respect.
3. Next - Student Initiative Spotlight
Next is giving early careers the spotlight with content around graduate schemes, internships, and student opportunities. By showcasing these programes, they’re showing they care about developing future talent and building pathways into the business. It shows their commitment to early career development for young talent.
Why it works for employer branding: Student-focused content speaks directly to graduates and early-career professionals. It shows Next is forward-looking and committed to growth, which is appealing and motivating to candidates who are just starting in their careers.
4. Reed - Office Humor and Culture
Reed has added humoor to their employer brand content, bringing a lighthearted touch to how they showcase culture. It makes the workplace feel approachable, fun, and human, while standing out from more traditional corporate videos.
Why it works for employer branding: Humor creates an emotional connection and helps candidates see the people behind the company. It signals a positive environment where people enjoy working, which is a big factor for anyone looking for a workplace that values balance as much as productivity. Especially individuals in this day and age who value work-life balance.
5. Coolr - Employee Interviews with Humor
Coolr has taken employer branding to a new level by putting a fresh spin on employee interviews by mixing in humor and personality. The result is content that’s still authentic and informative, but far more engaging and watchable than standard testimonial videos.
Why it works for employer branding: Employee-based videos are trusted because they come directly from the people who live and build the culture. Adding humor keeps viewers interested and makes the content more shareable, helping Coolr’s message travel further, organically.
6. Whitbread - Employee Success Stories
Whitbread highlights real stories of employees who’ve grown within the company, using their journeys to show the opportunities available. From starting roles to leadership positions, these stories put a spotlight on development and progression.
Why it works for employer branding: Like companies, candidates also want a chance to see how they can grow within a company. By showing actual employee journeys, Whitbread demonstrates that people can build long-term, successful careers there, which is a big motivator for aspiring job seekers.
7. Datadog - Employee Spotlights and Culture
Datadog’s content often shines a light on employees, diversity, and cultural initiatives. By giving space to a range of voices, they paint a complete picture of life at the company and the communities that make it thrive.
Why it works for employer branding: Representation matters. By showing diversity and inclusion in action, Datadog helps candidates see themselves reflected in the company. That kind of content is especially important for younger talent, who often prioritize values and belonging in their job search.
8. Kingdom & Sparrow - Creative Industry Insights
Kingdom & Sparrow lean into their creative identity with content that showcases their artistic processes, culture, and B-Corp values. It feels like an extension of the brand itself, thoughtful, original, and purpose-driven.
Why it works for employer branding: In creative industries, people, especially in today’s world, want to work somewhere that reflects their own values and passions. By highlighting their creative process and ethical commitments, Kingdom & Sparrow attract like-minded individuals who are inspired by both the work and the culture.
9. LEGO - Innovation and Creativity Focus
LEGO’s employer brand videos emphasis creativity, innovation, and the company’s bigger mission: inspire and develop the builders of tomorrow. It’s an approach that blends the fun of the brand with the meaningful impact of its work.
Why it works for employer branding: Purpose-driven content is incredibly powerful. LEGO’s videos show candidates that they’ll not only be part of a creative, innovative team, but also contribute to something that has a global impact. That combination is a huge benefit.
10. SAP - Technology and Innovation
SAP puts innovation at the center of its employer brand storytelling, focusing on digital transformation and the role employees play in tackling difficult challenges. Their content highlights both the technical side and the career opportunities that come with it.
Why it works for employer branding: Tech talent wants to know they’ll be working on meaningful, cutting-edge problems. By showcasing innovation and growth, SAP makes it clear that they offer exactly that, along with career development in one of the most influential sectors.
Key Strategies for Effective Employer Brand Videos
Authenticity Over Polish : The most successful employer brand videos prioritize authenticity over high production values. Real employee experiences resonate more than scripted corporate messaging.
Diverse Representation : Companies that showcase diverse employees and inclusive cultures are more likely to attract a broader talent pool and demonstrate their commitment to equality.
Emotional Connection : Whether through humor, inspiring stories, or relatable content, successful employer brand videos create emotional connections with potential candidates.
Clear Value Proposition : Each video should communicate what makes the company unique as an employer and why someone would want to work there.
The Future of Employer Brand Video Content
These examples demonstrate that UK companies are increasingly sophisticated in their approach to employer branding through video content. The most successful strategies combine authenticity with strategic messaging, using real employees and genuine experiences to tell compelling stories about workplace culture.
As competition for talent intensifies, companies that can effectively communicate their employer value proposition through engaging video content will have a significant advantage in attracting and retaining top talent. The key is balancing entertainment value with genuine insights into what makes each organization a great place to work.
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