How To Empower Your Employees To Creative Content

In today's digital age, content is king. Businesses that consistently produce high-quality employer content attract, engage and convert talent. 

However, relying solely on a comms, employer brand or marketing teams for content creation can be limiting. Empowering employees across your organisation to contribute content not only lightens the load but also provides diverse perspectives that enrich your brand's storytelling. 

Here’s how you can encourage and support your employees in becoming confident content creators.

Create a Supportive Culture

The first step to empowering employees is fostering a culture that values creativity and content sharing. Encourage an open environment where employees feel comfortable expressing their ideas without fear of judgment. Recognize and celebrate creative contributions to reinforce their importance within the company.

Consider launching an internal content initiative where employees can submit blog ideas, videos, or social media posts. When employees see that their work is appreciated and has an impact, they will be more motivated to contribute.

Provide Clear Guidelines

Employees may hesitate to create content because they’re unsure of expectations. Providing clear content guidelines can help them understand what’s needed. Develop a content creation playbook that outlines:

• Your brand’s tone and voice

• Target audience and key messaging

• Formatting requirements

• Best practices for social media engagement

• Compliance and approval processes

• These guidelines should be easily accessible and regularly updated to reflect the latest brand strategies.

Offer Training and Resources

Not everyone is a natural writer or video creator, but with the right training, anyone can contribute valuable content. Host workshops or provide online courses on topics such as:

• Writing engaging blog posts

• Creating compelling videos

• Designing social media graphics

• Understanding SEO basics

• Providing employees with the tools and confidence they need to create content will increase participation and improve content quality.

Leverage Employee Strengths and Interests

Every employee has unique skills and interests. Some may enjoy writing, while others prefer making videos, designing infographics, or even speaking on podcasts. Identify these strengths and encourage employees to contribute content in ways that align with their skills and passions.

Consider conducting a survey to understand what kind of content employees feel comfortable creating. This will help you assign tasks more effectively and ensure employees feel excited about their contributions.

Make Content Creation a Team Effort

Collaboration can make content creation more engaging and less intimidating. Encourage employees to work together on blog posts, social media campaigns, or video projects. Setting up cross-functional content teams can bring fresh perspectives and generate innovative ideas.

Additionally, a peer-review process can help employees refine their work before publishing, ensuring higher-quality content while also fostering a sense of teamwork and shared ownership.

Recognise and Reward Contributions

Recognition goes a long way in motivating employees. Highlight top content creators in company meetings, newsletters, or social media shoutouts. You could also introduce incentives such as:

• Monthly content awards

• Bonuses or gift cards for top-performing content

• Professional development opportunities for active contributors

• Acknowledging their efforts will encourage more employees to participate and take pride in their contributions.

Provide a Platform for Sharing

Make it easy for employees to share their content. By using an intuitive platform like PLOY, employers have an opportunity to increase content outputs.

Set up a dedicated section on your company’s website or internal communication platform where employees can submit their work. Encourage them to share content on their personal social media profiles, which will help expand your brand’s reach while building their own personal brand.

By giving employees a visible space to showcase their work, you reinforce the importance of their contributions and create a continuous stream of content for your business.

Empowering your employees to create content benefits both your business and your workforce. It strengthens your brand’s storytelling, increases engagement, and fosters a sense of community and creativity among employees. By creating a supportive culture, providing clear guidelines, offering training, recognizing contributions, and leveraging employees' strengths, you can unlock a wealth of untapped creativity within your organization. Start empowering your employees today and watch your content strategy thrive!